Tuesday, 11 August 2015

Another One BITEs the Dust / RadX Ain't Radical

First it was bpm:tv, then it was Teletoon Retro, and now, if the rumors are true, a third channel will soon "bite" the dust before fall rolls around. In it's early years, Blue Ant Media's BiteTV was well known for it's interactivity and for introducing Aux, the programming block and website turned music channel. In it's later years, Bite's reruns of cult comedies, like Arrested Development, led to its rebrand, shifting focus entirely on comedies.

Nowadays, it's current offerings are no laughing matter. In a single season, Bite's acquired slate has gone from not-as-popular shows, like Brickleberry, to straight-up shunt programming, like Party Down South. Seriously, that fact that those two shows ended up here must mean that MuchMusic and the Canadian version of CMT have some level of standards. Not helping things is Bite's mediocre, if not, forgettable original offerings. The biggest highlight was Free-Loading, a cheap Tosh.0 clone, which is also saying something about the original show.

There's no doubt about it, it was Bite's time to go. If you can't find or create any unique programming that audiences can connect and relate with, you won't last long in the television business. Between the pick-and-pay revolution, the end of genre protection, and lower CanCon quotas, this hat trick of shut-downs confirms that broadcasters are in for the perfect storm, and they need to start batting down the hatches.

That being said, there's one other channel Blue Ant Media has overlooked: RadX. I've done some research and I found that this HD-only network's current lineup is little more than rehashed T+E shows. It's absolutely redundant since T+E is also available in HD. The other networks in Blue Ant's portfolio are also guilty of recycling shows, as are the networks of Shaw Media, but never before have I seen a network that was actually made up of shows already airing on another network.

There's not much that needs to be said, if BiteTV gets shutdown, RadX needs to go with it.

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