E! is all about celebrities and pop culture, right? Well, if by "pop culture" you mean popular shows, like Saved by the Bell, and franchises like CSI, then the Canadian version has that covered. I'd never expect that on the American version, since, despite it's premise, is still a female-skewing network in NBCU's portfolio. That being said, it was either talk shows & drama reruns or the U.S schedule of Sex & the City and the K-Word.
...Yeah, I thought so. As long as they aren't in-name only, like MTV2, E! can do whatever the hell they want.