Monday, 21 July 2014

Fave Five: Channels I don't like, Vol. 2

* IFC (Canada)
When OLN became a sports channel and Bravo became a fashion channel or whatever it is, their Canadian counterparts couldn't follow suite because of their respective licences. Instead, they kept their names but changed their logos and expanded upon what they were allowed to do: OLN added more adventure programming (and reality shows), while Bravo began adding more dramas.

By now, IFC should have already done this. They are the basic cable equivalent of a premium channel, airing both indie and mainstream films uncut as well as premium series. Shaw Media should have taken advantage of this along time ago, especially since Bell Media now has exclusive rights to the U.S version's programming.

They have time to rebrand two networks that nobody gives a crap about into two more networks that nobody gives a crap about. Yet, they don't have the time to rebrand IFC or even launch an HD feed? Really? Bottom line: Showcase 2 HD. Flippin' do it!

* CMT (Canada)
I have no idea why Viacom still owns a stake in this service. CMT in Canada doesn't air any of CMT's shows - or at least the ones I care about - and their programming lineup has little to do with country music or southern culture (as far as I can care). If CMT Canada is to be applauded for something it's for giving a crap about country music to the point of airing more of it than Much or MuchMore does with mainstream music. Yes, MuchMore, because M3 isn't a music network.

The problem with Corus Entertainment is that they don't program for anyone except women and children. With the exception of the Teletoon family of channels and Sundance Channel, they believe niche isn't nice. The only reason why CMT is still called CMT is because of some controversy that happened when this network first launched.

Well, it's 2014 and CMT Canada is clearly doing it's own thing. Unless you want to associate your brand with the channel that created Mom's a Medium, I'd say it's time to bury the hatchet and give this network a proper makeover.

* Every new Canadian channel that launched/was announced in the last few months
Gusto TV is the only channel we might need, everything else is a waste of space.

* G4 (U.S and Canada)
Esquire Network is doing fine, Oxygen is getting a rebrand, and Fearnet is dissolving into Chiller and Syfy. Nice work, NBCUniversal, but aren't you forgetting something? You know? That one network that you've literately left rotting since 2012. The network that you were supposed to rebrand but kept putting it off until you decided to just say "screw it"? Yes, I'm talking about G4! It's bad enough that NBCUniversal and Comcast don't know how to run a network, but the fact that they won't even shut it down is just pathetic. Seriously guys, DO SOMETHING!

...And what are you smirking about Rogers? The only reason I cut some slack off the Canadian version is because they at least know now what they're supposed to air. Other than that, the channel is in the same boat as G4; It's obsolete. If by some miracle SOMEONE will SOMETHING with G4, the american version can start over from scratch. They can become a companion channel to Syfy and Chiller or they can cut the bull completely and just become a male entertainment channel.

The best direction I can think of for the Canadian version is to become a technology-related entertainment channel. Otherwise, between OLN and the FX franchise, I'd say Rogers is at the end of their rope with this brand. I want G4 to stick to the "geeky Spike TV" gimmick because we already have enough generic lifestyle channels. Besides, with websites like providing our fix, the infotainment genre is just dead air.

5) Take a Guess (Canada)
I think I finally got the relationship between MTV and MTV2 figured out. MTV does scripted series, documentaries, and studio programming. While MTV2 is all about lifestyle and male-interest programming...and shows targeting teens apparently.

I have to say, MTV2 is perplexing to me. They could have just shown old MTV shows instead of airing marathons of old sitcoms. They could have also just did a plain old countdown show and savor the in-depth, cutting-edge bull for a network that actually cares about music. I like this channel, but I know it hasn't filled it's full potential yet. I don't think it has for many years.

If you like something, you have all the more right to criticize it. That's the only way it will get better. I like MTV2 and I want it to get better. So, I'm gonna call bullshit when I see it. ...Notice how I was talking about the U.S version and not the Canadian version. You already know how I feel about that channel.

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