Nickelodeon's current logo was the first warning. Bell Media's rebranding spree was the second warning. Congrats, Sundance Channel, you just proved that these "simplistic" logos are going to be a problem. Seriously, it looks like they ripped off the logo of Cosmopolitan TV. I don't mind the name change, but was there anything wrong with just getting rid of the box? Forgive me if I sound like a fanboy or snob, but really, I haven't seen worst logos than this.
Just for a second, let's compare Comedy Central's new logo with that of The Comedy
Network's current logo. Comedy Central's logo symbolizes the brand's
signature comedic style; Comedy Network's logo is just a plain wordmark. Speaking of wordmarks, and in contrast to Comedy, Bravo's logo represents it's own identity from it's former US counterpart; It's smooth, bold, and expressive.
But my point is, if you want to make a logo that looks nice in advertising, that's fine. But you can at least be creative about it.